At a glance
Systeme.io pricing starts with a permanent Free plan for up to 2,000 contacts and 3 funnels. Paid tiers billed monthly are Startup ($17/month for 5,000 contacts and 10 funnels), Webinar ($47/month for 10,000 contacts, 50 funnels, and automated webinars), and Unlimited ($97/month for unrestricted usage). Annual billing offers two months free on paid tiers.
Selecting the right marketing platform often comes down to balancing contact list size against sales pipeline complexity. Unlike standalone page builders that charge solely for visitor traffic or domain names, systeme.io pricing ties subscription tiers directly to your subscriber count and the total number of marketing assets you maintain simultaneously.
In this guide
Core Plan Tiers and Funnel Limits
All systeme.io accounts include unlimited email sending, zero platform transaction fees, unlimited file storage, built-in affiliate management, and customer support. However, limits on sales funnels, email automation campaigns, courses, and custom domains expand across four primary tiers:
| Plan | Monthly Price | Contacts | Sales Funnels | Courses | Evergreen Webinars |
|---|---|---|---|---|---|
| Free | $0 | 2,000 | 3 | 1 | Not included |
| Startup | $17/month | 5,000 | 10 | 5 | Not included |
| Webinar | $47/month | 10,000 | 50 | 20 | Included |
| Unlimited | $97/month | Unlimited | Unlimited | Unlimited | Included |
Users who choose annual billing receive the equivalent of two months free, reducing the effective annual cost across paid tiers. For teams evaluating standalone email tools versus integrated software, see our comparison of systeme.io vs MailerLite.
How Funnel-Building Choices Impact Plan Selection
When mapping out campaigns in the systeme.io sales funnel builder, users must distinguish between funnel steps and entire funnel containers. A single funnel can contain squeeze pages, checkout forms, order bumps, and thank-you pages. The primary tier gates are:
- Total Funnel Count: The Free tier limits you to 3 total funnels. If you run one lead magnet funnel, one product checkout funnel, and an onboarding sequence, you have reached your ceiling. Upgrading to Startup raises this limit to 10 funnels.
- Automated Webinars: If your sales funnel relies on automated, prerecorded presentation rooms to pitch high-ticket offers, you must select at least the Webinar tier ($47/month). Neither the Free nor Startup plans support evergreen webinar infrastructure.
- Automation Rules and Workflows: While the Free plan allows testing basic interactions, it restricts users to 1 automation rule and 1 email campaign. Teams orchestrating multi-step behavioral triggers across several lead magnets usually require the Startup tier or higher.
- Sub-Account Architecture: A distinct policy on systeme.io is that all plans allow unlimited sub-accounts. Each sub-account receives its own set of limits identical to your main plan at no additional software fee.
Worked Decision Example: Solo Creator vs. Agency Setup
To evaluate whether a plan upgrade is necessary, consider how business models dictate consumption limits:
- Scenario A (Solo Course Creator): Suppose a creator has 1,400 email subscribers, offers 1 flagship digital course, and sells through a single 3-step checkout funnel. Even though revenue may be growing, their asset requirements fit entirely within the 2,000-contact, 1-course, and 3-funnel ceilings of the Free plan ($0/month).
- Scenario B (Freelance Marketer with Multiple Clients): Suppose a consultant manages lead-generation funnels for 4 local businesses. While total combined contacts might remain under 3,000, creating separate funnels and custom domains for each client exceeds the Free tier’s cap of 3 funnels and 1 domain. The consultant must upgrade to Startup ($17/month) to support up to 10 funnels, or leverage sub-accounts under an expanded plan.
For a detailed breakdown of this transition, read our guide on systeme.io Free vs. Startup.
Documented Platform Limitations to Consider
Before committing your funnel architecture to systeme.io, note these provider-documented constraints:
- Free Plan Student Thresholds: The Free plan caps student accounts at 500 members, even though paid plans permit unlimited student enrollments.
- Gateway Transaction Fees: While systeme.io charges 0% platform transaction fees across all plans, standard payment processing fees from connected gateways such as Stripe or PayPal still apply to every sale.
- Mid-Cycle Downgrades: If you cancel a paid plan, your account remains active on that tier until the end of the billing cycle, after which it automatically reverts to the Free tier. Immediate downgrades require contacting support to convert unused days.
Which Systeme.io Plan Fits Your Business?
- Choose Free ($0/month) if you are launching your first digital product, have fewer than 2,000 subscribers, and need only 1 custom domain and up to 3 sales funnels.
- Choose Startup ($17/month) if your contact list exceeds 2,000 (up to 5,000), or if you run multiple lead magnets requiring up to 10 funnels and 5 distinct courses.
- Choose Webinar ($47/month) if your sales model depends on evergreen video presentations, or your audience has grown between 5,000 and 10,000 contacts.
- Choose Unlimited ($97/month) if your list exceeds 10,000 subscribers or you want complete operational freedom with no limits on funnels, automation workflows, or domains. For high-volume users, explore our analysis of systeme.io Webinar vs Unlimited plans.
Next Steps for Launching Funnels
Begin by mapping your required customer journey on paper. Count the exact number of active funnels, automated email sequences, and custom domains you need on day one. If your requirements fall under 2,000 subscribers and 3 funnels, start on the Free plan to construct and test your pages. Once your lead volume or product catalogue expands beyond those boundaries, you can upgrade directly through your account dashboard without rebuilding existing funnels.
Frequently Asked Questions
Can I sell physical products on systeme.io?
Yes. All systeme.io plans support physical product listings, inventory management, shipping controls, and variant setup directly within your funnel pages.
What happens if I exceed my contact limit?
When your audience grows beyond your current tier threshold (such as crossing 2,000 on Free or 5,000 on Startup), you will need to upgrade to the next plan level to continue collecting and managing new subscribers.
Do I need a separate web host or video hosting service?
No. All systeme.io subscriptions include unlimited file storage and integrated page hosting, eliminating the need for external hosting servers for your funnels and course modules.
Sources and further reading
Research checked 2026-11-04. Product details can change.